Outreach & Education
The library is now reporting efforts related to outreach and user education. This has been made possible by the contributions of new staffer Amy Skretta, who is working with VDOT HR to get onboarding leads for "high potential" patrons. Each month Amy sends e-mails to targeted groups of new hires based on a screen of 20 core VDOT roles. This quarter she reached out to 216 employees, resulting in the addition of 19 new library card accounts, 13 new subscribers to the library's newsletter Connections, and 13 participants in the library's Virtual Orientation, which is held monthly using Microsoft. Skretta led all three orientations this quarter and created new LibAnswers macros to improve communication.
| Overview of Outreach Efforts | ||||
| Contacts | Library Card | Newsletter | Orientation | |
| April | 60 | 4 | 4 | 2 |
| May | 78 | 9 | 8 | 6 |
| June | 78 | 6 | 6 | 5 |
| Totals: | 216 | 19 | 18 | 13 |
Library Outreach Is Working
Outreach efforts this quarter connected with 13 distinct roles at VDOT (a total of 19 new VDOT employees with wide-ranging experience levels). Outreach is a time-consuming task for library staff to undertake, and we understand that new employees focused on workplace essentials are thus reluctant to commit to voluntary learning programs. Even a modest response to our "invitations" to patrons to participate in an online orientation, sign up for our newsletter or get a library card is a win.
The result of this quarter's outreach was impressive: 19 requests for cards, 18 new subscribers to the newsletter and 13 participants in our virtual orientation, for a total of 50 patron interactions, about a 23% success rate.
| Successful Contacts By Employee Role | ||
| Prog Admin Specialist III | 3 | |
| Architect/Engineering Mgr II | 2 | |
| Engineering Technician II | 2 | |
| Prog Admin Specialist I | 2 | |
| Prog Admin Specialist II | 2 | |
| Admin and Office Spec III | 1 | |
| Architect/Engineer I | 1 | |
| Engineering Technician III | 1 | |
| Engineering Technician IV | 1 | |
| Gen Admin Supv I/Coord I | 1 | |
| Policy Planning Spec II | 1 | |
| PR and Mktg Spec IV | 1 | |
| Transport Opertns Manager II | 1 | |
| 19 | ||
Recorded Library Presentation Played for 200 Employees at Bristol ADA-B Meeting
Ken Winter was invited to present at the April 10 meeting of the Assistant District Administrators for Business (ADA-B) for leaders from across VDOT. The meeting was held in Bristol, VA, and Winter pre-recorded a 20-minute video presentation, which discussed Data, Tools and ROI, with a hands-on focus on effective business adaptations.
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